TLDR
Gennev was acquired by Unified Women's Healthcare in October 2022. Pricing now depends on employer-sponsored plans. Direct-to-consumer access includes coaching packages at variable rates. The acquisition shifted Gennev from a direct consumer product to an employer benefits play, which limits individual access.
Gennev
Varies by employer planpricing varies
Horiva
$9/moper month, no data selling
Gennev Pricing Tiers
| Feature | Gennev Employer | Gennev Direct | Horiva Essential |
|---|---|---|---|
| Monthly cost | Employer-covered | Varies | $9 |
| Access control | Employer-dependent | Open | Open |
| Daily tracking | No | No | Yes - 40+ symptoms |
| Doctor reports | Clinical notes | Clinical notes | PDF export |
| Data privacy | Server-based | Server-based | On-device only |
| Prescribing | Via network | Via network | No |
Hidden Costs You Won't See on the Pricing Page
- ⚠ Acquired by Unified Women's Healthcare (October 2022) - corporate priorities may shift
- ⚠ Employer-dependent access means losing your job could mean losing menopause support
- ⚠ Coaching upsell model - initial access often leads to additional paid packages
- ⚠ Not a self-tracking tool - no daily symptom logging
- ⚠ 2,700+ provider network but access varies by plan and location
What Gennev Costs Now
Gennev’s pricing is no longer straightforward. Before the October 2022 acquisition by Unified Women’s Healthcare, Gennev operated as a direct-to-consumer menopause platform with clear pricing tiers. Post-acquisition, the model shifted toward employer-sponsored benefits.
The Employer Benefits Model
Most Gennev access now comes through employer plans. If your employer offers Gennev as a benefit, your cost is covered or subsidized through your benefits package. This is good if you work for a qualifying employer. It is a problem if you do not, or if you change jobs.
Tying menopause support to employment creates a dependency. Perimenopause can last 4-10 years. Job changes during that period could interrupt access to care you have come to rely on.
Direct Access Pricing
Gennev still offers direct-to-consumer access, but pricing is variable and less transparent than competitors like Midi Health ($99/month) or Elektra ($199 initial). Coaching sessions and provider consultations are available at rates that depend on the package.
The Acquisition Factor
Unified Women’s Healthcare is a large healthcare organization. Healthcare acquisitions tend to shift priorities toward institutional clients (employers, insurers) and away from individual consumers. Gennev’s 2,700+ provider network is a real asset. Whether that network keeps serving individual women or mostly serves employer contracts remains to be seen.
What Gennev Does Not Do
Like Midi Health and Elektra, Gennev is not a daily symptom tracker. It provides coaching and clinical access but has no tools for logging symptoms between sessions. Showing up to a Gennev coaching session with documented symptom data makes the conversation more specific. Horiva generates PDF reports with frequency, severity, and patterns that give a coach or clinician something concrete to work with.
Source: Gennev platform data
Q&A
How much does Gennev cost?
Gennev pricing depends on whether you access it through an employer plan or directly. Employer-sponsored access is covered by your benefits package. Direct access involves coaching packages at variable rates. Since the 2022 acquisition by Unified Women's Healthcare, the pricing model has shifted toward employer distribution.
Q&A
Is Gennev still available after the acquisition?
Yes, Gennev continues to operate after the October 2022 acquisition by Unified Women's Healthcare. The focus has shifted toward employer-sponsored plans. Direct consumer access is still available but the emphasis and pricing structure reflect the employer benefits model.
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Private by design. No ads. No data selling.
A free month gives you time to build a cleaner record before deciding whether to keep it.
Try Horiva free| Gennev | Horiva | |
|---|---|---|
| Monthly cost | Varies by employer plan | $9/mo |
| Free entry path | Varies by app | Plan-first access |
| Annual option | Varies | Yes - save 27% |
| Data privacy model | Varies by app | On-device only - we never see it |
Frequently asked