Flo Health Pricing: What You Actually Pay in 2026
TLDR
Flo Health's free tier is funded by data monetization. Flo Premium costs $12.99/month or $79.99/year. There is no option at any price point where Flo guarantees your data stays on your device.
Flo
Free + $12.99/moper month
Horiva
$9/moper month, no data selling
Flo Pricing Tiers
| Feature | Flo Free | Flo Premium | Horiva Essential |
|---|---|---|---|
| Monthly cost | $0 | $12.99 | $9 |
| Data storage | Server (monetized) | Server (monetized) | On-device only |
| Doctor reports | No | No | Yes — PDF export |
| Perimenopause focus | Bolt-on | Bolt-on | Built for perimenopause |
| Free trial | Free tier (data-funded) | No | 14-day trial, no card |
Hidden Costs You Won't See on the Pricing Page
- ⚠ Free tier funded by health data sharing with advertising and analytics partners
- ⚠ FTC settlement (2021) for sharing data with Facebook and Google without consent
- ⚠ Premium subscription does not change data storage model — data still sent to servers
What Flo Actually Costs
Flo’s free tier is not free in the traditional sense. The business model depends on health data as a revenue source.
The FTC Settlement
In 2021, the Federal Trade Commission settled charges against Flo Health for sharing sensitive health data — including whether users were pregnant or trying to conceive — with Facebook, Google, and AppsFlyer without disclosing this to users.
The settlement required Flo to improve its data practices. It did not require deletion of data already shared.
Flo Premium Does Not Fix the Privacy Problem
Paying $12.99/month for Flo Premium upgrades your features. It does not change the fundamental data storage model. Your data still goes to Flo’s servers.
The Real Cost Comparison
Horiva Essential costs $9/month. Your data never reaches our servers — it is stored on your device using on-device encryption. We built the product this way because a privacy guarantee is only meaningful if it is structural.
Source: Federal Trade Commission press release, January 2021
Source: Flo Health app store pricing
Q&A
How much does Flo cost per month?
Flo's free tier costs nothing but is funded by health data sharing with advertising partners. Flo Premium costs $12.99/month or $79.99/year. Neither tier stores your data on-device — all data is sent to Flo's servers.
Q&A
Is Flo free worth it?
Flo's free tier provides basic period tracking, but the cost is your health data. The FTC found that Flo shared sensitive health information with Facebook and Google without user consent. For perimenopause tracking where symptoms include mood, sexual health, and bleeding patterns, that is a significant trade-off.
Tired of complex pricing?
Horiva is $9/mo flat. Your data stays on your device.
| Flo | Horiva | |
|---|---|---|
| Monthly cost | Free + $12.99/mo | $9/mo |
| Free tier | Yes (data-funded) | No — free trial only |
| Annual option | Varies | Yes — save 27% |
| Data sold to third parties | Yes (or settlement history) | Never — on-device storage |
Does Flo have a family plan?
Can I get Flo Premium for free?
What happens to my Flo data if I cancel?
Still have questions?
Try Horiva free — no data sold, everKeep reading
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